THE CHUNKY JOURNAL

Cloud Dancer: Why Pantone’s “Colour of the Year” Feels Like a Step Backwards

Pantone’s 2026 Colour of the Year — a nearly white shade called Cloud Dancer — has sparked conversation around what the world truly needs right now. While Pantone frames it as a “blank canvas,” critics argue it reflects a cultural shift toward minimalism that’s erasing the vibrancy of childhood. Backed by research in child development and colour psychology, we explore why colour matters more than ever — and why Chunky Munky Co. is taking a stand for brighter, bolder, more expressive childhoods.

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Cloud Dancer: Why Pantone’s “Colour of the Year” Feels Like a Step Backwards